What is Your Personal Challenge to Greatness?
Go Be More's Mission and Five Pillars
About half a lifetime ago, I was a long distance runner at UCLA. I was a good runner, but not great. I was a good student, too, but not great. And I was having a good experience, but not great. Everything was good, but nothing was great.
Then, with the help of an inspirational lecture and a small keychain, I found my Personal Challenge to Greatness.
The Origin of Go Be More
Of course Go Be More has a mission statement. We are literally on a mission to make the world better! And that starts with making YOUR world better. We are passionate about building a community of like-minded people who share our belief in self-improvement, strength in community, and the power to change the world.
I first conceived of the slogan and branding for Go Be More in 2007. But it didn’t come from nowhere. Like all powerful ideas, it emerged from my lifetime of experience.