MATT WOLFE ON ENTREPRENEURIAL JOURNEYS, SKILL-BUILDING, AND PRIORITIZING FOR SUCCESS
Matt takes us through the long journey from working at his parents’ shutter company to creating one of the most popular marketing podcasts out there.
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“Find the stuff that you enjoy doing. If it’s spending time with your family going to the beach, going to museums or parks or whatever, schedule all that stuff in first and then figure out how to schedule all the work stuff around that.”
As entrepreneurs, we can forget that powerful brands are usually a result of many iterations along the way.
And successful business journeys take TIME.
Matt, Bryan, and Jon dig into this reality as they look at the progression from a family’s shutter company and a failed blog to a top tactical marketing podcast that teaches companies how to build a tribe with their podcast.
SHOW NOTES
(2:31) Early stomping grounds…
(5:23) An easy jump into entrepreneurship…
(8:07) “And so between Rich Dad Poor Dad and The Four Hour Work Week, those two books really opened our eyes to what was possible in very low overhead businesses that led us down the blogging path.”
(11:08) Dipping your toes in the water…
(13:20) “But in that process, I also learned about blogging. I learned how to create a WordPress website. I learned how to put ads on it. I learned how to start driving some traffic and SEO and all the fundamentals. Even though that site failed, it was a great learning experience where I got all sorts of intel on how to do it a little bit better the next time.”
(15:01) The concept of talent stacks…
(18:16) Skill sets that compliment…
(21:16) A two-headed dragon, and when things really clicked…
(24:08) Going down the assessment rabbit hole…
(27:18) “It’s one thing to know what needs to be done. And it’s another thing to build an actual system that works with the actual resources you have in the amount of time you actually have.”—Bryan
(29:55) “Everything has to either be a kill, automate or delegate.”
(32:29) The main components of the business and what they’re most passionate about…
(35:04) Balancing the day-to-day…
(37:08) “Find the stuff that you enjoy doing. If it’s spending time with your family going to the beach, going to museums or parks or whatever, schedule all that stuff in first and then figure out how to schedule all the work stuff around that.”
(39:39) An approach to goal setting…
(41:41) “I think we’ve had this fuzzy vision of where we want to be, but the mechanism to get there, we’re very flexible on.”
(44:58) Plan continuation bias…
(49:02) How PodHacker came to be…
(52:43) The many purposes of a podcast…
(54:55) What do the words Go Be More mean to you? “I’d say in the context of this conversation, Go Be More means you’re more than just your business. Go live your life and let the business be the mechanism for it. That’s how I would define it.”
If you liked this episode, check out our interviews with Matt’s Hustle & Flowchart co-host Joe Fier or our conversation on Multiplier Skills.
Recorded April 19, 2021.
References:
PodHacker course – website
Hustle & Flowchart Podcast – website
Evergreen Profits Membership – website
Rich Dad, Poor Dad – Amazon
The Four Hour Work Week – Amazon
Fueling the Pursuit – website
Guest:
Matt Wolfe – Twitter | Instagram
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